Project File
Client
CIMTIG - Chartered Institute of Marketing Travel Group
Industry Sector
Travel Industry Professional Body
Location
Bloomsbury Hotel, London
Project
CIMTIG Travel Vision Seminar
Background
CIM Travel Group is an organisation that supports marketers from across the travel industry and those interested in developing their skills in this field.
Between July and September the British Travel Awards ask the public to vote online for their favourite travel companies. Together with the voting form they also have the option to answer the TravelVision survey. The 50 survey questions are set by global business practitioners, Deloitte. The feedback is incorporated in their analysis of consumer travel trends, planning and booking practices for the following year.
The results of the TravelVision survey were presented to CIMTIG members at a special seminar in November.
Walk-up video followed by slides advanced by operator to script cues.
Image Refinery At Work
Our propriety software - verified by Deloitte - is used on the British Travel Awards website to register voters, collect their votes and survey responses. Our administration software is used to produce the results. Filters and query conditions can be applied to analyse various outcomes from the database.
- Review data and author the TravelVision Consumer Insights report.
- Create artwork for graphs to visually depict results of the survey questions.
- Design, originate and digitally print:
- 40pp self covr/A4 Consumer Insights Report
- 24pp self cover/A4 Data-set Appendix
- 16pp self cover/A4 Execitve Summary